Hello, World!

Dear Community, we are delighted to introduce you to our new print magazine, “safeword”, which will be available on the German market on a quarterly basis from September 2026. “safeword” is an innovative adult lifestyle magazine aimed specifically at the BDSM community, with a focus on education, dialogue and artistic expression. Our aim is to create a respectful and informed space for everyone interested in the many facets of BDSM culture

Quick facts at a glance:

• Name: safeword

• Frequency: Quarterly

• Availability: At newsagents and online

• Language: German (primarily); English translation to follow

• Target audience: The BDSM community and those with an interest in the subject

  
  
  
  

Our magazine in detail

1. Content and focus

At “safeword”, we place particular emphasis on striking a balance between images and text. Our magazine presents artistic content and promotes collaboration with photographers from all over the world. It is important to us that the visual presentation always celebrates the aesthetics and artistry of BDSM. To ensure that “safeword” can be purchased at standard retail outlets, we avoid pornographic imagery.

To this end, we have identified the following key themes: 

• Art and Aesthetics

• A selection of photographs of artistic merit

• Portraits and interviews with photographers and artists from the BDSM scene

  
  
  
  

2. Education and Mental Wellbeing

• Articles on key aspects of mental health in the context of BDSM

• Discussions on healthy relationship dynamics and dealing with emotions

  
  
  
  

3. Health and Safety

• Information on safe practices and health advice for BDSM activities

• Information on sobriety and healthy habits in sexuality

  
  
  
  

4. Life Coaching and Self-Acceptance

• Guidance on positive self-perception and acceptance of one’s own sexuality

• Strategies for integrating BDSM into everyday life

• Dealing with trauma in BDSM practices

• De-stigmatising the BDSM community

5. Neurodiversity and BDSM play

• Reports and articles exploring the destigmatisation of BDSM and its connection to neurodiversity

• Stories from the community that offer encouragement and inspiration

6. Community engagement

• We invite our readers to play an active part in shaping the magazine

• Reports from the scene, letters to the editor, and the opportunity to share your own experiences and perspectives

Objective

With “safeword”, we aim to promote a respectful and open dialogue about BDSM and help bring the subject out of the shadow. We strive to create a platform that not only informs, but also inspires and connects. Through creative and engaging content, we want to help highlight the diversity and positive aspects of BDSM culture.

Conclusion

We invite anyone interested to join us on our journey and come together with us to form an open, creative and supportive community. “safeword” is more than just a magazine – it is a space for discovery, exchange and acceptance. Visit us at your newsagent’s or online – we look forward to seeing you!

Best wishes from and be safe!

The “safeword” team